TITLE: Product Manager
Are you a sales pro looking to get into marketing? Are you getting board with the constant driving and routine? Our client is looking for a great medical capital equipment sales representative for an Associate Product Management position. This may be your ticket into marketing. Do not hesitate, send us your resume now to present to our client. This position will go quickly!
TITLE: Product Manager
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Provide organization with necessary information, insight, analysis and strategy to drive product development effort, current and future.
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Analyze and maintain information regarding market dynamics, customer trends, competitive activities and new technology applications.
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Develop and execute a product marketing strategy and plan for major products. Such a plan will include product positioning, pricing, selling strategy and promotional plan. A financial analysis, (i.e. business plan) will also be performed.
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Develop and execute new product introduction plan to include:
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Strategy
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Communication and Promotion
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Advertising
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Training Requirements
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Pricing and Financial Analysis
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Others as required
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Provide customer requirements and functional specifications needed to compete effectively within each market segment.
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Provide marketing requirements and assist in the development of product specification for new products.
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Perform necessary market research and market intelligence to support above responsibilities.
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Identify and cultivate relationships with clinical experts within each market segment.
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Identify recommend and assist in execution of business development activities for product and marketing opportunities not currently addressed but which may impact the achievement divisional objectives.
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Maintain unit forecast for assigned products using department forecast database.
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Provide over all marketing direction, customer advocacy and a business approach to Product Control Groups. Present relevant information at “D” reviews.
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Perform other duties as required.
Qualifications:
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BS/BA or equivalent with 5-8 years experience in medical electronic marketing, patient monitoring preferred.
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Technical, clinical and sales experience is also required.